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Brand

Logos, colours and usage rules

Ready-made files for press, partners and designers writing about Kesinfiyat. Take the whole pack or pick individual files.

Logo
Colour
  • --color-primary
  • --color-secondary
  • --color-surface-inverse
Logo

Four variants, two backgrounds

Pick the variant that suits the background. Use the SVG for print and large sizes.

  • Horizontal logo
    Horizontal logo

    Primary use, on light backgrounds.

  • Horizontal logo, white
    Horizontal logo, white

    For dark backgrounds and over photography.

  • Square mark
    Square mark

    For avatars, favicons and tight spaces.

  • Square mark, light
    Square mark, light

    When the square mark sits on a dark background.

Colour

Palette

The values are read from the product's own design tokens, so this page and the product cannot drift apart.

Brand
  • --color-primary
    —
  • --color-primary-hover
    —
  • --color-primary-deep
    —
  • --color-secondary
    —
Surfaces
  • --color-surface
    —
  • --color-surface-muted
    —
  • --color-surface-subtle
    —
  • --color-surface-inverse
    —
Text and lines
  • --color-text
    —
  • --color-text-muted
    —
  • --color-text-subtle
    —
  • --color-border
    —
Status
  • --color-success
    —
  • --color-warning
    —
  • --color-danger
    —
  • --color-info
    —

The values shown are the light theme's. The product reuses the same tokens with different values in dark mode; treat the light values as the brand colours.

Typography

Inter

Headings and body share one family; weight and size do the work.

Aa

--font-sans: —

Where Inter is unavailable it falls back to the system font. Do not re-typeset the logo: it is an image asset, not a typeface.

  • Progress billing and price adjustment400
  • Progress billing and price adjustment500
  • Progress billing and price adjustment600
  • Progress billing and price adjustment700
Rules

Do and don't

A short list. If a use case is not covered, ask us and we will look at it together.

Do
  • Leave clear space around the logo at least as tall as its own "K".
  • Choose the variant that contrasts with the background: navy on light, white on dark.
  • Use the original files on this page rather than cropping a screenshot.
Don't
  • Do not recolour the logo or apply gradients to it.
  • Do not distort, skew or rotate it.
  • Do not add shadows, outlines or glows.
  • Do not rebuild the logo by setting the name in a typeface.